Page 25 - Twin and Turbine September 2017

The company’s foundation is built upon several predecessor companies including ProFlight, Opinicus, Mechtronix and AAI, which helped TRU quickly get market traction and geographical reach. The original DNA of ProFlight, which prided itself on custom-tailored training for owner-pilots, is evident in TRU’s approach. As the training partner for Textron Aviation’s Beechcraft King Air and Citation products, about 80 percent of its customers come from one to three aircraft operations, which encompasses small flight departments and owner pilots.
Smith said the key is offering highly individualized instruction that allows the client to choose the learning approach that works best for them. “We don’t believe in the cookie- cutter approach. We take the time to understand where our clients are at in terms of skill and experience and shape their program appropriately,” he said.
The company has also leveraged distance learning technology to allow the student to complete the ground school at their own pace and schedule before arriving for simulator training.
“About 80 percent of our clients do the online ground school at home. That way they immediately can go into the simulator once they get here,” Smith added. “Our on-premises ground school – if a client chooses to go that route – are designed to be flexible and focus on the needs of the students in that particular class. None of our classes are ever the same.”
In addition, TRU strives to differentiate itself through the quality of its instructors. “All of our instructors are pilots first and instructors second. We encourage them to spend as much time as possible flying the products they teach in. Being proficient, experienced pilots gives them authentic knowledge of the aircraft,” Smith added.
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Although the company is eying new locations and in “a state of major growth,” Smith said it intends to stay true to its roots. “TRU ProFlight was born from the owner-operator market and it’s whe•re we will always be closely aligned. As we grow, it’s important that we sustain that great core differentiator: always consistently excellent, always engaging and always offering something new to learn.” T&T
TWIN & TURBINE • 23
September 2017