Page 28 - Sept23T

Jim Irwin stands with
his Cessna 425 Conquest I.
on those shows to meet retail sales goals only, or are they an opportunity for you to promote the brand and in- crease company awareness?
JI: Both, really. We take a lot of product to AirVenture and Sun N Fun, our two biggest shows. We sell a lot of product there and also take orders
for shipping. Those are selling shows. But brand awareness and seeing our customers face-to-face is extremely important. We have been building those relationships for many years. I attended my first EAA convention in Rockford, IL, in 1967, and we’ve been going ever since.
LP: Let’s talk about airplanes. You have a beautiful Cessna Conquest I. How long have you had it, and have you done any significant upgrades to it through the years?
JI: I’ve been flying since 1976 and have gone from an old Navion Rangemaster I shared with my dad to
26 • TWIN & TURBINE / September 2023
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