Page 30 - Nov 2015 Volume 9, Number 11

NATIONAL BUSINESS AVIATION ASSOCIATION • focusNo Plane No Gain Advocacy Website Upgraded for Better Mobile CompatibilityHighlighting the many benefits from A “Share Your Story” area that enablesbusiness aviation to citizens, companiesand communities across the country is the purpose of the No Plane No Gain campaign, co-founded by NBAA and then General Aviation Manufacturers Association (GAMA). Recently unveiled improvements to the popular No Plane No Gain advocacy website willhelp industry stakeholderstell their stories about theindustry’s contributions,and to share these positivemessages with their electedofficials and community leaders.Announced Nov. 17 at NBAA’s Business Aviation Convention & Exhibition (NBAA2015), the website’s most significant changes are designed to make the site more compatible with smart phones and tablets.“Optimizing the No Plane NoGain website with a practice called ‘responsive web design’ means thesite’s content is represented optimallyacross a range of devices,” said NBAA Senior Vice President, Communications Dan Hubbard. “A significant amount of the traffic to the site is from smartphones and tablets, because people in our industry are often on the go. This change will make it easier than ever for people to get the latest news from the campaign, and to take part in its work to promote business aviation.”Along with its personal device-friendly setup, the new website now has several important added features, including:A new “Take Action” resource that enables website visitors to send messages to their elected officials in Congress, to educate them about the importance of business aviation.visitors to tell their own stories about the value of business aviation to their companies and communities, which can be shared with policymakers and opinion leaders.“Business Aviation Facts” segments that summarize how business aviation provides more than a million jobs in the U.S., serves as a critical transportation lifeline for communities, enhances company productivity and offershumanitarian support.New social media features including infographics, which can be shared viaFacebook, Twitter and Pinterest.In addition, the website has retained a number of well-liked resources for those who want to advocate on behalfof business aviation, including:Studies and surveys that illustrate the value of business aviation, based on current, quantifiable datacompiled by respected sources.Media coverage focused on the positive aspects of business aviation.Interview tips and sample letters to the editor.Downloadable No Plane No Gain logos and campaign ads.NBAA and GAMA jointly launched the No Plane No Gain advocacy campaign in 2009 to educate elected officials and thought leaders about the value of business aviation to citizens, companies and communities across the U.S.The campaign’s website at www. noplanenogain.org is a robust, dedicated, informational tool designed to support the program, and to highlight business aviation’s essential role in America today.28 • TWIN & TURBINE JANUARY 2016