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Will Cutter with daughter Anna and son Will D. Cutter.
also spoke about each of his inner circle of leaders at the company headquarters: Marketing, HR, Charter, Sales, Fi- nance, Service & Support – all of them of equal importance.
I had a chance to talk to Will’s daughter, Anna Cutter, too. She’s an Alabama Crimson Tide grad with a degree in interior design. Anna’s done some work in her degree field, but I could sense real enthusiasm while discussing her increasing leadership in the family business. She and her brother Will D. Cutter, who is now leading Cutter’s ac- quisition and startup of its newest facility in Georgetown, Texas, just north of Austin, are poised to continue the family tradition of growth and strategic industry leadership. When I asked about sibling rivalries and competitiveness between the two, she simply smiled and said that she and Will D. have the same business goals in mind and that they are great friends and colleagues. You can usually find Anna at Cutter’s Addison Airport facility in Dallas providing sales support for the robust charter business.
Cutter recently brought on a new CFO, Peter Hokanson, to help guide the financial side of Cutter’s goals. Peter is a veteran of Honeywell and other aviation companies, and when asked about any challenges to Cutter reach- ing its goals, he said that they’re working hard to keep up with demand, which has only grown in the last two years. Peter acknowledged, “We’ve had some of our best
Cutter Aviation Charter Fleet.
quarters financially recently, and we don’t see it slowing down soon. So, we’re focused on serving our customers and taking care of our employees and hiring the best new people where needed.”
Heather Wahl, PHR, is a relatively new addition to the leadership team. She’s a professional who takes her mis- sion seriously managing Cutter’s personnel needs, but her approach is unique and sometimes considered outside the box. Her focus is on taking care of their customers by ensuring employees’ needs are met.
Genaro Sanchez is a marketing professional charged with directing Cutter’s vast marketing efforts. Marketing tells a brand’s story, provides awareness for new promotions and products, and helps to fine-tune the company’s messages. But marketing facilitates the building of relationships with customers, and sometimes it provides the first touch-point. And it’s evident how important the role is to Will Cutter – Genaro’s office is right next door to the president’s.
As they approach 90 years servicing their business avia- tion customers, Cutter Aviation’s current location lineup looks like this:
Charter
• ADS – Dallas Addison Airport • PHX – Phoenix Sky Harbor
FBO Services
• ABQ – Albuquerque
• COS – Colorado Springs
• DVT – Deer Valley, Phoenix • GTU – Georgetown, Texas • PHX – Phoenix Sky Harbor • PRC – Prescott, Arizona
Maintenance
• ADS – Dallas Addison Airport • APA – Denver, Colorado
• PHX – Phoenix Sky Harbor
• SAT – San Antonio, Texas
22 • TWIN & TURBINE / February 2022