Page 32 - April 2016

NATIONAL BUSINESS AVIATION ASSOCIATION • focusNo Plane No Gain Advocacy Campaign Marks 7th AnniversaryIn February 2009, NBAA joined with the aviation provides, not only to companies, butalso to citizens and communities across the United States and around the globe, and even to government agencies.Surveys: Conducted by Harris Poll in 2015, the survey “The Real World of Business Aviation” puts forward the true face of business aviation, demonstrating that business airplanes are utilized mainly by small and medium-size companies to maximize employee efficiency and productivity, while providing travel schedule flexibility. The survey, which updated findings from a 2009 poll, determined that 55 percent of companies using business aviation employ 500 or fewer workers, and 74 percent of these companies operate just one turbine- powered aircraft.Web Resources: Last fall, NBAA and GAMA unveiled significant improvements to the popular No Plane No Gain advocacy website, including a responsive web design to make the site more compatible with smartphones and tablets. The new site also includes a “Share Your Story” area, enabling visitors to tell their own stories about the value of business aviation to their companies and communities.Connecting People with Elected Officials:Each week, NBAA and GAMA are on Capitol Hill working to ensure that elected officials understand how business aviation works for America, giving the industry a powerful voice with Congress. Industry stakeholders may also spread this message through an easy-to-use advocacy tool that enables them to demonstrate to their congressmen and senators the industry’s size and significance. Take action and tell Congress about the value of business aviation.Social Media: No Plane No Gain quickly responded to the rise of social media, and today the campaign gets its advocacy messageGeneral Aviation Manufacturers Association(GAMA) to launch the No Plane No Gain campaign, which highlights the important contributions of business aviation to cities, companies and communities across the United States.In the years since, both associations have delivered on that commitment through seven critical, strategic initiatives:Advertising: “For more than 50 years, using business airplanes is the single most productive thing I have done,” noted golf legend, avid pilot and respected businessman Arnold Palmer in the first-ever series of No Plane No Gain video advertisements. “People who build business airplanes make things fly. People who use them make things happen.” This message continues today, with recent campaign ads spotlighting a variety of CEOs, from companies of all sizes, who utilize business aviation to make their companies more flexible and competitive.Studies: No Plane No Gain has published six studies – conducted in partnership with research firm NEXA Advisors – highlighting the many economic benefits that business30 • TWIN & TURBINE APRIL 2016