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access to a forum like ours, you wouldn’t know. There’s so much that I’ve learned from my fellow members.”
Adolfsson explained that another functionality of the website resulted from a commonly asked question – ‘Why should I buy a Phenom?’ He contends that aircraft model- type organizations are responsible for advocating for their represented airframes in a way that the OEM, brokers, and other providers cannot.
“Then, because it is such a common request, we have a ‘Talk to an Owner’ button on our home page. You click on that and fill in your information and your specific request. Then, that automatically gets posted in the forum for mem- bers to review and respond to. For the intenders (potential Phenom buyers), I know we have helped sell planes because people have been able to research the plane, get more honest feedback,andmakebetter-informeddecisions. Ithelpssell more [Embraer] airplanes than it turns people off.”
Grant Boyd is a private pilot with eight years of experience in aviation business, including marketing, writing, customer service, and sales. Boyd holds a Bachelor’s and a Master’s of Business Administration degree, both from Wichita State University, and a Doctor of Education degree from Oklahoma State University. He was chosen as a NBAA Business Aviation “Top 40 Under 40” award recipient in 2020.
March 2024 / TWIN & TURBINE • 13