Page 6 - Volume 15 Number 1

SUCH A THING AS
“Better Tha
by Tim Kern
Achanged environment can change perspective, and the reality of our changed economy is being grasped – and embraced – by a few savvy owner- pilots. Companies that supply aftermarket performance modifications, including Blackhawk Modifications, BLR Aerospace and Raisbeck, are finding that by working together they can bring better value and convenience to the customer. The resulting conscious integration of improvements saves time and results in a superior performing aircraft.
“Though we do, in a sense, compete with each other for the customers’ budget, we don’t compete against each others’ lines,” said Edwin
Black, director of marketing and
sales at Blackhawk. Dave Marone of BLR: “There is a clear message from the market that we’re in: It’s easy to get confused when you’re shopping, but what we’re doing here, consciously, is to build the best-in-class performance for the platform. It became clear to each of us what would provide best value to the operator, as a ‘package.’”
Scott Keefe at Raisbeck added, “The systems really do complement each other, and we’re seeing that it really does work together.”
“Show Me & I’ll Buy It”
When building materials distributor Dick Ski was searching for an all-weather aircraft that could fly out of his 2,000-foot grass strip (complemented by trees
4 • ­TWIN & TURBINE
JANUARY 2011